The concept of blogging is firmly cemented in the mind of society, with many having used free blogging platforms for a variety of casual uses. However, the blogosphere has grown and now regularly updated content is the norm, making them an integral part of business, marketing, and branding. Here we can examine the certain aspects of a web host’s portfolio of features that are necessary to running a successful blog.
The weblog, or ‘blog’, became a prevalent internet phenomenon beginning in the mid-1990s and began by evolving from online journal entries with which individuals would update their personal websites. With the growing trend of these websites came services and tools that would allow users to create the type of streamlined web pages needed for what we have come to understand as blogs today. Blogger, one of the original browser-based blogging services, emerged in 1999 and was soon after bought by Google in 2003, with the world-dominant WordPress appearing that same year.
Blogs differ from traditional websites in a manner that reflects their primary function of presenting regularly updated content to a public audience. Where a traditional website will generally feature a landing page with a series of links leading to sub-pages, the blog will typically have all information on a single page. It’ll typically be in reverse chronological order too, allowing for the public to view the most recently posted update first.
As our ever more web-savvy society moves further into the 21st century, the blog has evolved further still. But for all its purposes, the core function of the blog remains unchanged since its inception.
Without a web hosting service providing a server there is no route to getting a website published online, and this includes blogs. There are providers, however, that offer not only the necessary web hosting but hosting that is specifically designed towards keeping the crucial technical elements of a blog’s success running at high performance. The right blog web hosting provider can manage the maintenance and upkeep of the practical aspects of the server, permitting the blogger to focus their efforts on the production of content for their audience.
Most blog web host providers are salient of the fact that the vast majority of the customers using their service are not programmers or developers. To that end, blog host providers design their packages to take the maintenance of the server and blogging platform out of the hands of the customer and into the capable hands of the host’s managerial services. This allows those great many users that are not experts in this field to focus on using the blog for its intended purpose of providing content. In a similar vein, the blog web host providers will employ features that allow for the accessible construction of a blog’s desired presentation and function. Drag and drop builder tools, one-click installation and the option to upgrade and scale with the success of the blog features are essential for those users that are unfamiliar with the world of coding and PHP scripting support is a robust system for those that are.
A significant facet of a successful blog, regardless of its subject, is its branding. With a blog web host provider, a user will have the freedom to create their own brand domain name that they will completely own and the importance of this is two-fold. Firstly, the brand is not attached as a vestigial façade to a larger corporate brand as is the case with free blogging platforms. This cheapens the brand with a presentation of dependence and unprofessionalism and, furthermore, can allow the blog to become lost in the multitude of similarly registered blogs under the umbrella of the parent platform. Lastly, owning a blog allows for the option of running advertisements, turning the blog into a potential source of income, with all capital generated being supplied to the owner of the domain and not a hosting platform.
Namecheap: Namecheap offers reasonably priced packages ranging from shared hosting for beginner bloggers and small businesses to higher tier VPS for those wishing for more control over the root access of the server. Making its name in the market as a registrar of affordable domains, the providers offers a free domain name with SSL certificate protection when migrating to Namecheap. Also, it offers a variety of features and tools that streamline the role of bloggers such as Search Engine Optimization for visibility on the web, simple analytics and data collection, and a user-friendly dashboard.
Bluehost: Bluehost boasts an impeccable uptime percentage of 99.99% and a page loading speed of 0.4 seconds, meaning this provider is top tier in regards to internet user standards in 2020. The provider offers the customer unlimited bandwidth, a free domain name for the first year of use and robust security including SSL certificates, along with frequent data backups to get the site online quickly should it become compromised.
Hostwinds: As a provider that prides itself on customer satisfaction, Hostwinds uses a multi-tiered system to grant customers the package that is right for their needs, with tailored features and tools. With unlimited bandwidth and storage, and an incredible 99.9999% uptime, Hostwinds is one of the fastest providers on the market. Free SSL certificates and nightly data backups allow users to know that their data is safe.
Performance, speed, and easy customization are the calling cards of a worthwhile blog host provider.
Whatever the cause for creating a blog, there are features that hosting services have to implement to suit the ever-changing needs of all bloggers out there.
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